The Hispanic Federation, a service-oriented membership organization that promotes the social, political and economic well-being of the Latino community, along with Nielsen, the leading global provider of information and insights, announce the release of a groundbreaking research report, Nueva York and Beyond: The Latino Communities of the Tri-State Region. This first of its kind report, using demographic and consumer data, was created in a continued effort to further understand the compelling consumer impact Hispanics have in New York and its surrounding areas.
Latinos’ powerful influence in politics, culture and economy in the New York region, has transformed communities and how they conduct their business.
With the State of New York boasting the fourth largest Hispanic population in the U.S., the research report showcases insights on demographics and consumer behavior, revealing Latinos as a powerhouse contributor in the consumer marketplace.
Hispanic Federation and Nielsen released the report to kickoff the celebration of the 100th anniversary of New York’s El Diario/La Prensa, the oldest Spanish-language daily newspaper in the U.S., which has served as the main voice for Latinos across the U.S. for a century now.
“Understanding the diversity and complexity of the youngest and fastest growing segment of our region’s population is fundamental to the success of businesses, policymakers, nonprofits and the media, said José Calderón, President, Hispanic Federation. “We are deeply grateful to Nielsen for helping us shed light on the distinctiveness of the Latino experience in New York, New Jersey and Connecticut.”
“Being able to begin distilling Nielsen’s rich data base on Latinos in the region is just the beginning of this unique relationship with the Hispanic Federation,” indicated Luis Miranda, member of Nielsen’s Advisory Board and managing partner of MirRam Group. “The report not only shows the true nature of Hispanic diversity, but also reveals their intricacies affecting education, consumerism and characteristics.”
This report by Hispanic Federation and Nielsen provides a unique snapshot of a dynamic community that has changed the New York region and will define its future growth and success. Below are some of the key findings of the report.
- Nearly one third of young Latinos living in urban areas are high or middle-income earners.
- While Puerto Ricans are still the largest Latino group in the region at 31%, two in five Latinos in the Tri-State are either Dominican, Mexican or Ecuadorian.
- Despite serious gaps, Latinos are moving up the educational ladder. Nearly 1.2 million have at least some college education and nearly one million reported being high school graduates.
- The share of Latino adults who report shopping online increased 14 percent (to 74 percent) from 2009 to 2012.
- Latinos account for $92 billion in household income in the New York Region.
“We are proud to celebrate El Diario’s 100th anniversary. This newspaper stands for longevity and is a symbol of enriched Hispanic communities and maintains its loyal following,” said Rosanna Rosado, publisher and CEO, El Diario/La Prensa. “This report demonstrates how our Latinos are continuing to expand, and El Diario/La Prensa is proud to be the source of the Latino voice across the U.S.”
