A fundraiser in New York City this Sunday February 27th at the West Side YMCA called Party Hearty™. The national Party Hearty Zumbathon® campaign is part of Go Red Por Tu Corazón, a bilingual movement on behalf of the American Heart Association to promote heart-health for Latinas. Studies have shown that Heart disease is the #1 killer of Latina women in the U.S.
ZUMBA FITNESS, LLC JOINS FORCES WITH THE AMERICAN HEART ASSOCIATION® TO LAUNCH THE PARTY HEARTY™ CAMPAIGN
Thousands to participate in Zumbathon® Charity Events Nationwide to raise funds for
Go Red Por Tu Corazón Movement
Feb. 1, 2011 – HOLLYWOOD, Fla. – Zumba Fitness has announced its latest charitable endeavor: the Party Hearty program, a multi-faceted relationship with Go Red Por Tu Corazón, the American Heart Association’s bilingual heart-health movement for Latinas. The campaign runs now through May 2011 with a commitment of raising at least $100,000 for the organization.
“Zumba fitness is now a global phenomenon in more than 110 countries and when we found out how much U.S. Hispanic women were at risk for heart disease, we knew we needed to do something,” said Alberto Perlman, CEO of Zumba Fitness. “Together with our dedicated instructors and fans, we’re excited to embark on another national cause-related campaign that will draw attention to the parallel between a healthy lifestyle and heart health.”
Coming off the success of its inaugural Party in Pink™ program that raised half a million dollars for Susan G. Komen for the Cure®, Zumba Fitness kicks off the Party Hearty™ campaign before American Heart Month in February enlisting its thousands of U.S. instructors to host Zumbathon® charity events – high-energy Zumba® classes that raise funds for non-profit organizations. With 400 Party Hearty Zumbathon events currently listed and more being added daily, it is required that at least 75 percent of ticket sales are donated to the organization, although many choose to donate 100 percent. Limited edition Party Hearty Zumbawear™ apparel may also be purchased, including a racer back tank top and cargo pants, with 30 percent of the sales price from each being donated to the American Heart Association’s Go Red Por Tu Corazón movement.
According to the American Heart Association, heart disease is the No. 1 killer of women in the U.S., with Hispanic women at greater risk, unless they adopt healthy eating choices and a frequent physical activity regimen.
“Hispanic women face the highest risk of death from heart disease, but they have lower risk factor awareness,” said Dr. Ileana Piña, MD, FACC, Professor of Cardiology and Internal Medicine. “While we can’t change certain risk factors, such as ethnicity and family history, women can help reduce their risks and prevent heart disease by making heart-healthy changes, and incorporating nutrition and physical activity into their lifestyle.”
A listing of all Party Hearty Zumbathon events can be found at partyhearty.org. To purchase Party Hearty Zumbawear apparel, visit www.zumba.com/shop.
About Zumba Fitness, LLC
The Zumba® program is a fitness-party with a contagious blend of Latin and international rhythms that provides a fun and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness has helped melt the pounds and inches off more than 10 million Zumba program-enthusiasts in more than 110 countries. Using easy-to-follow moves and exotic, high-energy music, Zumba routines successfully tone and sculpt the body while burning fat. Zumba classes are available at more than 90,000 locations worldwide and feature specialty options, including Zumba Gold® classes for active older adults and those just starting their journey to a fit and healthy lifestyle, the Zumba® Toning program, Zumbatomic® classes for kids and Aqua Zumba® classes, the “pool party” workout. For a home-based workout, The Zumba® Fitness Total Body Transformation System is available in a four-disc DVD collection featuring Beto, the creator of the Zumba® program. Other offerings include Zumbawear™ apparel and accessories, the Zumba® Fitness Video Game as well as music soundtracks. For more information, to find a class, or to purchase Zumba Fitness merchandise, please visit www.zumba.com and find us on Facebook and Twitter. For approved art, (credit Zumba Fitness, LLC) visit http://international.zumba.com/media/.
About Go Red Por Tu Corazón
The American Heart Association’s Go Red Por Tu Corazón is a bilingual heart-health movement for Latinas that is dedicated to raising awareness of heart disease – the No. 1 killer of Latina women. Go Red Por Tu Corazón promotes a heart-healthylifestyle, through healthy eating and physical activity, building on Latinas strong ties to family and cultural traditions. As the sister cause of Go Red For Women, Go Red Por Tu Corazón has already inspired Hispanic women nationwide to begin to take care of their hearts. Visit GoRedCorazon.org, call 1-888-474-VIVE or find us on Facebook to get free information about the movement.
A quick note about the Zumba® trademark
The word ZUMBA® was coined by our company and is the brand name for our fun and effective fitness program that combines easy-to-follow moves with invigorating Latin and international rhythms. When referring to ZUMBA® we ask that you please keep in mind the following to protect the thousands of instructors worldwide who make their careers teaching Zumba Fitness classes:
Please do not:
- Use Zumba as a verb — for example, “once you zumba, you’ll be hooked.”
- Use Zumba as a noun — for example, “zumba is my favorite exercise.”
- Use Zumba as a generic term — for example, as a name for a fitness program “My gym offers zumba.”
Instead, please do:
- Capitalize the letter “Z” or the whole word “ZUMBA”
- Refer to “the Zumba Fitness program,” “Zumba class,” “Zumba instructor” etc. – for example “The Zumba Fitness program is the most fun you’ll ever have while working out” or “I love my Zumba instructor, she’s the best.”
Use the ® symbol on the right hand shoulder of the word Zumba® – especially in headers and titles.
Zumba® Jammer & Instructor