For the past 7 plus years, Healthfirst has participated in the annual Junta Hispana Heritage Celebration that encompasses all 20 Spanish speaking countries and connecting directly with the communities they serve.  With over 50,000 attendees at the July 30th festival this was an ideal event for Healthfirst to be involved with and educating consumers regarding leading a healthy lifestyle.

Healthfirst had a quite a  presence at the festival with several tents, an activity booth, face painting, Spin the Wheel activity,  goodie bags distribution, Photo Ops with the popular El Cido the Clown, who is always a big hit and very popular with the attendees. El Cido the Clown did multiple appearances on the main stage and is a huge attraction as he does his magic tricks and more.  The festival featured live music and dance on a main stage and several mini-stages, a variety of crafts, and a plethora of authentic foods that celebrates the culture, tradition and heritage of these 20 countries.

Healthfirst departments who participated in the festival included Community Engagement and Member Services.   Participating in the festival is a great way to give back to the community and recognize the importance of the heritage and culture that is a cornerstone to the citizens from each of the 20 countries that are represented at Junta Hispana.

The festival features music, food, art and a variety of musical performances. There are country plazas where attendees can enjoy traditional arts and crafts from different countries as well as the many stage performances.

For more information on Healthfirst community engagement events and initiatives, visit

Junta Hispana is very popular in New York City.

Junta Hispana is very popular in New York City.

About Healthfirst
Healthfirst is a provider-sponsored health insurance company that serves more than 1.2 million members in downstate New York. Healthfirst offers top-quality Medicaid, Medicare Advantage, Child Health Plus, and Managed Long Term Care plans. Healthfirst Leaf Qualified Health Plans and the Healthfirst Essential Plan are offered on NY State of Health, The Official Health Plan Marketplace. Beginning in 2017, Healthfirst is offering Healthfirst Pro and Pro Plus, Exclusive Provider Organization (EPO) plans for small-business owners and their employees, and Healthfirst Total, an EPO for individuals.

For more information on Healthfirst, visit