In an effort to address stigma around HIV/AIDS in the Latino community, Pinyon Foundation and Hispanic Network Communications Network-La Red Hispana, in collaboration with the Latino Commission on AIDS, the Centers for Disease Control and Prevention (CDC), and the Act Against AIDS initiative, and many other partners launched an unprecedented media campaign in Spanish, to raise awareness about a public health problem that is disproportionately impacting Hispanic communities.
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Even though Hispanics are only 17 percent of the population, they make more than 23 percent of new HIV diagnoses each year. In 2013, Hispanics/Latinos had the second highest rate of new HIV diagnoses compared to other races/ethnicities. This nationwide campaign includes radio and social media messages, and editorial vignettes about the importance of getting tested for HIV, and of being informed about HIV. It also brings online tools to the public on treatments and medical advancements.
“Some Hispanics/Latinos may avoid seeking testing, counseling, or treatment if infected because of immigration status, stigma, or fear of discrimination. Additional to those challenges may be traditional gender roles, cultural norms, homophobia, transphobia and other stigma related to substance abuse and mental health” stated Guillermo Chacon-President of the Latino Commission on AIDS and Founder of the Hispanic Health Network.